Your business has a story; go tell it.

A great business has a story. There is always a story to a business but many entrepreneurs and business owners forget to think about this and go the extra step to document it. The story of your business should be written in the first person. Writing the story is an […]

What other choice do you have?

We had an introductory discussion with a potential client last week that captures the mental conundrum many business owners and leaders are facing.  Despite the so called healthy economy there are plenty of small to medium businesses out there stalling and worse shrinking.  They are finding it harder to compete […]

Opposites don’t attract ……..in marketing.

Do you remember as a child experimenting with magnets and feeling the pull and resistance between magnets?  The magic of magnetism is something you could feel but you could not see.  It is the same with marketing. Firstly, I am assuming you have a clearly defined target market.  You have […]